Directions:
Below are three general speech topics and, for each topic, two hypothetical audiences to which a speech might be delivered. For each topic, determine how you might adjust your specific purpose and massage according to the demographic characteristics of the audience.
Topic 1: Superconductivity
Audience 1: 50% physics majors, 30% engineering majors, 20% music majors
Specific purpose:
Audience 2: 40% English majors, 40% business majors, 20% physics majors
Specific purpose:
Topic 2: Sexual Assault: The biggest campus crime
Audience 1: 100% female
Specific purpose:
Audience 2: 100% male
Specific purpose:
Topic 3: The Challenger Explosion
Audience 1: Day class (90% ages 18-22, 10% ages 23 and older)
Specific purpose:
Audience 2: Evening class (80% ages 35 and older, 20% ages 18-34)
Specific purpose: