Over the past 10 years, 4-VA@Mason has bolstered efforts to smooth the transition for first-generation transfer students from NOVA to Mason via roles in ADVANCE, developing the Bachelor of Applied Science program, and aligning course subject content and objectives between NOVA and Mason. It was natural, then, for 4-VA@Mason to step in to fund a proposal for a novel smartphone-based augmented reality campus tour of Mason to help traditionally underserved transfer students.
The concept is being led by Kelly Schrum, a professor in Mason’s Higher Education Program in the College of Humanities and Social Sciences. Schrum has brought together a group of faculty members, undergraduate, and graduate students to put the plan into action. In addition, representatives from ADVANCE, the Office of Undergraduate Admissions, and the First-Gen+ Center will also play a role in the project.
After reviewing the considerable research on common challenges facing transfer students, including the need to feel connected and find community, the group is developing a prototype of the app for prospective students to download. “After much research, we believe that an app of this type can go a long way to help make our transfer students more comfortable in the new Mason environment,” explains Schrum. “We are so pleased with the initial enthusiastic reception from students as well as our partners in this effort.”
Through the app, students will ‘meet’ a virtual character — wearing a First Gen Mason T-shirt — who
welcomes them to Mason. Students will see a virtual panel where they will find questions and answers from current students and be invited to add their voice to the conversation. Encouraging words from the First Gen+ Center will appear on the screen, such as “You are the first, but you won’t be the last.”
The virtual character will encourage the student to walk toward the Johnson Center where a simulated First Gen+ table is set up for an ice cream social. The student will create a sundae — with Mason colors — while interacting with the character who will share fun facts about Mason regarding first gen transfer students and provide an overview of events and activities hosted by the First Gen+ Center. The student can ask questions, powered by a chatbot, and can also submit more personalized or in-depth questions that will be directed to the right department, such as Admissions or Success Coaching, all designed to make the students more comfortable with campus and their fellow students.
The prototype is being tested this winter with prospective students in coordination with ADVANCE. The Admissions office will distribute flyers about the app, place them in bags for transfer students, and highlight the app on transfer student tours.
“This is a great opportunity to help our new transfer students feel more comfortable with their transition to Mason, and get them off to the right start,” says Janette Muir, Vice Provost, Academic Affairs and 4-VA@Mason Campus Coordinator.
Following the beta testing, Schrum’s team will collect and analyze data with the goal of improving and expanding the prototype, contributing to scholarly research on using technology to improve student success, and applying for external funding.