Adapting Presentations for Audiences

What Students Need to Know:

Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.

 Important Factors:

  1. Audience expectations
  2. Knowledge of the topic
  3. Attitude toward the topic
  4. Audience size
  5. Demographics
  6. Setting
  7. Voluntariness

Interested in Digging Deeper?

Lumen Learning outlines key takeaways to consider when analyzing your audience as well as what instances audience analyses are most relevant. These tips and takeaways can be found here: Adapting to Your Audience