What Students Need to Know:
Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.
Important Factors:
- Audience expectations
- Knowledge of the topic
- Attitude toward the topic
- Audience size
- Demographics
- Setting
- Voluntariness
Examples in Action:
- Audience Analysis Assignment for a Persuasive Speech
- Audience Analysis Activity
- Disciplinary Example Assignment
Resources for Success:
- Audience Identification Video
- Audience Analysis Terminology and Rubric
- Prompting Questions for Audience Analysis (Checklist Included)
- Misconception/Preconception Check
- One Minute Paper Response
Interested in Digging Deeper?
Lumen Learning outlines key takeaways to consider when analyzing your audience as well as what instances audience analyses are most relevant. These tips and takeaways can be found here: Adapting to Your Audience